As of January 14, Netflix in the United States now costs at least one dollar more for each of the three plans offered, meaning the company’s 4K customers are now paying $20/month for the service. The company also raised the prices of its plans in Canada.
Netflix has been steadily raising its prices over the past several years, slowly climbing from $11. 99 for the 4K Premium plan in 2015 to the most recent $17. 99/month rate. That changes again today with a two-dollar price hike, pushing the Premium plan to $19. 99/month (via Netflix).
The prices of the two lower plans have increased, but not as much. The price of the Netflix Basic plan has gone up by $1 from $8 to $9. 99/month to $9.99/month. The mid-tier Standard plan, meanwhile, which does include HD streaming and support for watching content on two devices at the same time, increased from $13. 99/month to $15. 49/month.
This is just one of many price hikes in recent years. In October 2020, for example, Netflix increased its Standard plan price from $12. 99/month to $13. 99/month, and its Premium plan cost from $15. 99/month to $17. 99/month.
Existing customers will be granted a temporary reprieve for the price hike, but new subscribers will start paying the higher rate immediately. Existing customers can expect to receive an email 30 days before their price is set to increase, giving them time to cancel if they’re interested in playing more.
Is Netflix worth it?