Japanese Breakfast / YouTube
Although her third record Jubilee is not set to be published till June 4, Japanese Breakfast is unquestionably keeping her fans well-fed with new tunes. On Thursday (April 8), the 32-year old singer-songwriter, born Michelle Zauner, unveiled a slew of brand new tour dates and also an eerie, dreamlike music video for”Posing in Bondage,” the second single from her upcoming album.
The atmospheric, self-directed clip sees Zauner bloodied and chugging orange juice out of a plastic jug as she rolls through a grocery store on a hoverboard in the wee hours of the morning. While hosting a YouTube Live prior to the video’s premiere, the singer said she drew artistic inspiration for the job from Björk’s”All Is Full of Love” and Solange’s”Lovers in a Parking Lot” music movies, in addition to the Netflix series Stranger Things.
“There was supposed to be a robot in this video,” she disclosed. “It did not happen.”
When explaining the meaning behind the song, Zauner said in a statement,”‘Posing in Bondage’ is a ballad about loneliness and longing, a song about two people who want so badly to connect but are never quite able to do so. No place felt lonelier than an empty grocery at 1 a.m.” And speaking of grocery shops, her memoir, Crying in H Mart, named after the Korean-American supermarket chain, is out April 15 too.
Speaking later on YouTube Live, Zauner hinted that the music video for”Posing in Bondage” is a”epilogue” to some coming single that’s slated to be dropped on a to-be-announced date before the album’s June release. “I probably shouldn’t reveal too much, but this ended up being an epilogue that comes before another video,” she explained. “There’s going to be one more single before the album releases on June 4 and I can’t wait for you to see it. It’s epic. I think it’s maybe our best video yet.”