In August 2020, Google chose to conceal all parts of an internet address in Chrome except for its domain name. However, under a year on, the so-called”simplified domain experiment” is coming to a conclusion.
As Android Police reports, the experiment had been executed in spite of protest from consumers since Google genuinely thought it would assist with safety and cut down on successful phishing campaigns and other social engineering techniques used to deceive users. But ultimately, Google has admitted defeat this front.
In a article on the Chromium bug tracker, software engineer and Google Chrome supervisor Emily Stark declared the simplified domain experimentation was being deleted because it,”didn’t move relevant security metrics, so we’re not going to launch it. :(“–the sad face denoting this didn’t work how the team had expected it .
Anyone running Chrome 91 are going to have the ability to see that simplified domain names have already been removed, and eventually it will disappear for users as automatic browser upgrades happen. It remains unclear if this is the final time Google will attempt to conceal details regarding URLs or if that failed experiment was the final nail in the coffin.
This article originally published at PCMag