Categories: categorizesGoogle

Google categorizes what organic search traffic drops look like

Daniel Waisberg, a Search Advocate at Google, described and illustrated what various types of organic search traffic drops look like in the performance reports in Google Search Console and how you can address those traffic drops.

Types of traffic drops. Google posted sketches of “examples of drops and what they could potentially mean.” This shows you visually what a site-wide technical issue or a manual action looks like compared to normal seasonality in search traffic, compared to a technical issue on a page level or an algorithm change (like a core update) or simply a reporting glitch in Search Console.

Here are those sketches:

With technical issues that are site-wide and manual actions where a Google employee gives you a manual penalty, you can generally see a massive drop off in your organic search traffic from Google. This is illustrated in the image at the top left above.

With technical issues that are on a page by page basis or an algorithm change like a core update, you would see a slower decline in your traffic, and it would then level off over time.

Then there are seasonality changes that you see recover with the change in seasons for your business cycles. Also, Google has been known to have reporting glitches in Search Console, where you see things bounce back to where they are.

How Google defines these categories. Here is how Google defined these categories of traffic drops:

  • Technical issues: Errors that can prevent Google from crawling, indexing, or serving your pages to users – for example server availability, robots.txt fetching, page not found, and others. Note that the issues can be site-wide (for example, your website is down) or page-wide (for example, a misplaced noindex tag, which would depend on Google crawling the page, meaning there would be a slower drop in traffic).
  • Security issues: If your site is affected by a security threat, Google may alert users before they reach your site with warnings or interstitial pages, which may decrease Search traffic.
  • Manual Actions: If your site does not comply with Google’s guidelines, some of your pages or the entire site may be omitted from Google Search results through a Manual Action.
  • Algorithmic changes: Google is always improving how it assesses content and updating its algorithm accordingly; core updates and other smaller updates may change how some pages perform in Google Search results. To keep track of future updates, subscribe to our Google Search News YouTube series or follow us on Twitter.
  • Search interest disruption: Sometimes changes in user behavior will change the demand for certain queries, either as a result o

Read More

News Bot

Share
Published by
News Bot

Recent Posts

Indonesia’s surging COVID-19 infections hits close to home for Australia’s live export industry

A second wave fuelled by the spread of the Delta variant is seeing Indonesia's COVID-19…

7 mins ago

Newcastle United defender Florian Lejeune moves to Alaves on a permanent deal

Newcastle United defender Florian Lejeune completes a move to La Liga side Alaves on permanent…

7 mins ago

Top 10 Newcastle United Entertainers

What are the top 10 Newcastle United Entertainers? In a new feature on The Mag,…

7 mins ago

Newcastle United Official Announcement – Florian Lejeune departs

On Thursday afternoon a Newcastle United Official Announcement has confirmed that Florian Lejeune has now…

7 mins ago

2 year milestone of Mike Ashley’s Joelinton plan and this is the mess Newcastle end up in

I don’t blame Joelinton. He is what he is. A very average player who generally…

7 mins ago

Martin Dubravka with good news/bad news update on his injury and future after surgery

Newcastle United are maintaining total silence on Martin Dubravka, as is the case with pretty…

7 mins ago