Video content has become a phenomenon in all social media platforms and other public forums, helping every individual and company to sustain their business in the digital world. The conventional marketing methods have become less effective when compared to the current video marketing strategy.
The popularity of video content is skyrocketing every minute as video marketing has become the only effective source of communication with the audiences dominating all the other means.
Video marketing’s work does not just stop at grabbing the attention of many audiences but extends to increasing your website’s user traffic and conversion rates. A significant investment in video marketing can deliver substantial business returns faster than any other marketers or marketing strategy. Thus, video marketing is an impressive tool.
The whole world is watching videos on their mobiles, laptops, television screens, desktops, and other devices, at least at some point in their everyday lives. In the US, digital video marketing is a multi-million-dollar business ($26.3 billion in 2020) industry.
On average, people watch over a billion hours on YouTube every day, making video the most appealing means for any viewer. Organizations have started leveraging video content to their benefit by increasing sales and traffic to their websites.
Statistics establishing the video as the future of marketing
A Hubspot report states that 54% of people watch videos every day, and almost 78% of the people watch online videos every week. Hubspot also found out that 72% of the consumers would learn about a service or product of any company only by way of videos.
Google’s research demonstrates that 6 out of 10 people prefer to watch online videos rather than television.
Unbounce discovered that a video on a business’s landing page could boost the conversion rate up to 80% and is 53 times more likely to reach the Google front pages.
Cisco’s research states that by 2022, the online videos will accommodate more than 82% of all consumer online traffic, which is almost 15 times higher than in 2017.
So, if you haven’t started utilizing the video marketing features, now might be the best time to step in and secure your business future.
The initial step in creating a video strategy is to assess and decide on your video’s goals and objectives. The video goals should include increasing brand awareness, solving all consumer’s problems, providing cost-effective solutions for significant issues, displaying proof of customer satisfaction, and telling the viewers why they should choose you over the competition. Once you select all your goals, you can decide what kind of video content you want to create.
Finding your target audience is a decisive step in any business, as the strategy is considered a flop if it cannot satisfy the intended target. A considerable amount of data and building buyer persona can provide a basic idea for the company to know who the target audience is. The buyer’s persona can include name, age, location, gender, interest, social media accounts, and designation to ease out the finding process.
The story or script is the fundamental element of the content, and the massive success of any viral video will primarily focus on the story only. The video should inclu
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